The end of the email countdown timer can mark the end of the sales, the day of the product launch, or the deadline for booking your spot for an event, for instance. The ultimate goal of the countdown clock is to make email readers act on the spot don’t let them postpone taking action.īased on Adestra’s case study, a well-placed countdown timer can increase conversion rates by a whopping 400%! This animated GIF can be inserted in your email template. What is an email countdown timer?Īn email countdown timer is technically an animated GIF that counts down to a specific time in the future. People process this type of content much faster that’s why seeing an actual clock helps understand that time is passing and they have to act now. Using visual elements is successful because they help grab the attention of the audience. But now we have more sophisticated ways of picturing how acting short-term would have an impact on the long-term. Marketers have been leveraging this strategy for a while. It helps you reach your ultimate goal: a higher ROI (Revenue On Investment). This method results in a higher CTR (Click Through Rate) and Conversion Rate. Your readers take action because they don’t want to miss out on any great opportunities. This tactic is based on the FOMO (Fear of Missing Out) theory. These timers for emails can be effective parts of your email marketing strategy because they get your recipients to act quickly. You can trigger a sense of urgency by sending a countdown timer through your email. How? The answer is simpler than you think.

You can use this principle in your next campaign if you want to speed up the decision making of your customers. When the clock is ticking on a deal, customers think they must act ASAP because they are running out of time.

Retirement countdown app